Introduction
Andrew Goodwin is originated from Australia in Sydney. Goodwin is also a soloist. Goodwins ideas were that there were 5 key features that made a music video and those 5 key features were.- Illustration
- Amplification
- Contradicting
- Iconography
- Star Persona
Andrew Goodwin published his ideas in a book called dancing in the distraction factory which is a book he had created himself.
Illustrating music videos are when the song lyrics and the video that we see would have a slight identification with each other. This allows the audience to follow the storyline of the music video and at the end they should be able to know what the music video is about. This displays what the artist is saying in the lyrics and this should be clear and understandable when doing so, Most interpretive music videos are interesting as it allows the audience to gain their own thoughts from the music video
Amplifying music videos are designed to enhance the style mood of the song. This technique makes it interesting for the audience to watch.When the audience watch this music video they will get a hyped feeling from it due to the the actions within the music video as well as the beat of the song.
A contradicting music video is when the music video deliberately goes against the lyrics and the mood of the song in some situations this can be a effective way of producing a music video as it comes across humorous to some the artist is doing the opposite of what the actual music video is meant to be seen as. By doing this the music video does not match the genre of the song and this is shown by changing everything up such as props, clothing and actions.
Iconography music videos include certain images that make the audience think what type of genre the music could be, and this raises an extensive amount of awareness for the artist as some of the audience will know who the artist is just by looking at special piece of clothing the artist wears.From this music video we can come to our conclusion of what genre music video this is because towards the end we see a lot of partying going on followed on by women in a club wearing limited clothing. We can also tell this is a hip hop video because of the costumes that they are wearing. We are aware that there is lots of chains hanging from necks
- Illustrating.
Illustrating music videos are when the song lyrics and the video that we see would have a slight identification with each other. This allows the audience to follow the storyline of the music video and at the end they should be able to know what the music video is about. This displays what the artist is saying in the lyrics and this should be clear and understandable when doing so, Most interpretive music videos are interesting as it allows the audience to gain their own thoughts from the music video
- Amplifying.
Amplifying music videos are designed to enhance the style mood of the song. This technique makes it interesting for the audience to watch.When the audience watch this music video they will get a hyped feeling from it due to the the actions within the music video as well as the beat of the song.
- Contradicting
A contradicting music video is when the music video deliberately goes against the lyrics and the mood of the song in some situations this can be a effective way of producing a music video as it comes across humorous to some the artist is doing the opposite of what the actual music video is meant to be seen as. By doing this the music video does not match the genre of the song and this is shown by changing everything up such as props, clothing and actions.
- Iconography
- Star Persona
This is when some record companies would will demand a lot of close ups of the main artist because they would reach out to a wider target audience and this would make the record label more wealthy as well as being well known. This artist is known for his body size as we can see with in the music video. This artist also has a signature sound that he makes this also allows the audience that this artist is included in the music video.
- Voyeurism
Voyeurism is when the audience often get pleasure from watching the music video. This is mostly because the women in the music video are wearing minimal clothing and this may attract more male audience. This could also be the same for men as well as women may like watch men in minimal clothing. In this music video you can see how most of the male audience will enjoy this because the women in this video are not wearing much clothing.
- Inter textual
These types of music videos contain the same location or theme as another media text . This is more serious and professional compared to a parody. In these videos you can see that the music videos may have the same camera language and setting. These music video are also often linked with movies and this technique will interest the audience.
This is when some record companies would will demand a lot of close ups of the main artist because they would reach out to a wider target audience and this would make the record label more wealthy as well as being well known. This artist is known for his body size as we can see with in the music video. This artist also has a signature sound that he makes this also allows the audience that this artist is included in the music video.
- Voyeurism
Voyeurism is when the audience often get pleasure from watching the music video. This is mostly because the women in the music video are wearing minimal clothing and this may attract more male audience. This could also be the same for men as well as women may like watch men in minimal clothing. In this music video you can see how most of the male audience will enjoy this because the women in this video are not wearing much clothing.
- Inter textual
These types of music videos contain the same location or theme as another media text . This is more serious and professional compared to a parody. In these videos you can see that the music videos may have the same camera language and setting. These music video are also often linked with movies and this technique will interest the audience.
Voyeurism is when the audience often get pleasure from watching the music video. This is mostly because the women in the music video are wearing minimal clothing and this may attract more male audience. This could also be the same for men as well as women may like watch men in minimal clothing. In this music video you can see how most of the male audience will enjoy this because the women in this video are not wearing much clothing.
- Inter textual
These types of music videos contain the same location or theme as another media text . This is more serious and professional compared to a parody. In these videos you can see that the music videos may have the same camera language and setting. These music video are also often linked with movies and this technique will interest the audience.
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