99dollarmusicvideos.com is where unsigned artists go to, to get signed by a record label on a YouTube channel. 99dollarmusicvideos.com are looking for independent bands and upcoming film makers to sign giving them a chance to get known. For example if i wanted to make a music video i would come to 99dollarmusicvideos.com because it is cheap and equipment will be provided making easier to make the music video. If my music video got out to the audience and the enjoyed it that would make me well known in the music industry which will put me on my route to success.
What is their ethos ( values )?
99dollarmusicvideos.com want to find unsigned artists to produce effective but cheap music videos for them. They would also like you to be co-operative with them to make this chance as best as it could be for the artist and 99dollarmusicvideos.com. They want to create big artists and to show their success with in the music video.
What types, labels and genres of music appear on their YouTube channel?
The genres that we should see on the 9dollarmusicvideo website are a range of most of the popular genres such as hip-hop Rock and country music as more people listen to these genres in this time. The 99dollarmusicvideos channel will also authorize the artist to become well known all over the world.
What is the relationship between 99dollarmusicvideos.com their film makers-makers and music acts?
99dollar music videos give the unsigned artists a chance to produce a professional looking music video for 99 dollars or less. The unsigned artist does their best to produce a music video that gets well talked about. 99dollarmusicvideos give the artist money for travel equipment etc allowing the artist to make the best of the company
How does 99dollarmusicvideos.com encourage audience participation?
They are encouraging participation by allowing unknown artists to make cheap music videos that are done to a professional standard. 9dollarmusicvideos allow up and coming artists to publish their music videos on their channel by doing this the audience may see this and think that it is a brilliant music video for an unsigned artist and that could be the thing that get the audience talking. I can use this to pick out the pr
Is it possible to make a professional quality music video for $99?
I think it is possible to make a music video for $99 because I have seen the channel on YouTube and I have watched some music videos from their and some of them look really professional. Especially
the music video i watched produce by 99dollarmusicvideos.com the music video was called
Savoir Adore - MERP Music Video Season One Finale. This music video was quite abstract which made it interesting to watch. They have also include some effective special effects in the music video which makes it more eventful.
Andrew Goodwin is originated from Australia in Sydney. Goodwin is also a soloist. Goodwins ideas were that there were 5 key features that made a music video and those 5 key features were.
Illustration
Amplification
Contradicting
Iconography
Star Persona
Andrew Goodwin published his ideas in a book called dancing in the distraction factory which is a book he had created himself.
Illustrating.
Illustrating music videos are when the song lyrics and the video that we see would have a slight identification with each other. This allows the audience to follow the storyline of the music video and at the end they should be able to know what the music video is about. This displays what the artist is saying in the lyrics and this should be clear and understandable when doing so, Most interpretive music videos are interesting as it allows the audience to gain their own thoughts from the music video
Amplifying.
Amplifying music videos are designed to enhance the style mood of the song. This technique makes it interesting for the audience to watch.When the audience watch this music video they will get a hyped feeling from it due to the the actions within the music video as well as the beat of the song.
Contradicting
A contradicting music video is when the music video deliberately goes against the lyrics and the mood of the song in some situations this can be a effective way of producing a music video as it comes across humorous to somethe artist is doing the opposite of what the actual music video is meant to be seen as. By doing this the music video does not match the genre of the song and this is shown by changing everything up such as props, clothing and actions.
Iconography
Iconography music videos include certain images that make the audience think what type of genre the music could be, and this raises an extensive amount of awareness for the artist as some of the audience will know who the artist is just by looking at special piece of clothing the artist wears.From this music video we can come to our conclusion of what genre music video this is because towards the end we see a lot of partying going on followed on by women in a club wearing limited clothing. We can also tell this is a hip hop video because of the costumes that they are wearing. We are aware that there is lots of chains hanging from necks
Star Persona
This is when some record companies would will demand a lot of close ups of the main artist because they would reach out to a wider target audience and this would make the record label more wealthy as well as being well known. This artist is known for his body size as we can see with in the music video. This artist also has a signature sound that he makes this also allows the audience that this artist is included in the music video.
Voyeurism
Voyeurism is when the audience often get pleasure from watching the music video. This is mostly because the women in the music video are wearing minimal clothing and this may attract more male audience. This could also be the same for men as well as women may like watch men in minimal clothing. In this music video you can see how most of the male audience will enjoy this because the women in this video are not wearing much clothing.
Inter textual
These types of music videos contain the same location or theme as another media text . This is more serious and professional compared to a parody. In these videos you can see that the music videos may have the same camera language and setting. These music video are also often linked with movies and this technique will interest the audience.
This music video called unchained melody by the righteous brothers does not have that many cuts in it. Some people may like this video because its an old classic but these days the audience look for something that will interest them. Although this video is a classic it is still boring to watch because there is a low number of cuts and the camera is just recording in one position. You need to have a lot of shots in a music video if you want it to look interesting This music video does not have that many locations which also make the music video look immobile. A music video needs to have a range of locations as well as cuts to make it more interesting. This music video does not have that many cuts because this video i old and although this is a famous classic the audience now days would be looking for something that is fluent and that has a wide range of cuts as well as locations.
Music Video With Large Number Of Cuts
This music video called where them girls at by David Guetta has a large number of cuts. This is good because it makes it moire pleasing to watch rather than a video that does not have many cuts.
A large number of cuts gives more variety of camera positions to use in the music video e.g long shots close ups etc In this Music video we can there are a wide range of cuts included in the music video. A large number of cuts allow the music video to add lots of locations like this one. This music video has about 6 locations included in it. Because of the music video will normally be interesting for the audience to watch.
Special Effects
Music Video With Bad Special Effects
This music video called Perfect day by Duran Duran is a music video with bad effects. Because of the music videos bad effects the audience will not be interested in the music video.
Some times the effects may look bad because the music video was produced years ago and they are not as good as the music videos that are out now but back in these times these special effects would of looked good.
Bad special effects make the video look scruffy the audience could see this in a negative way because it does not look good or they could find it quite humorous because of how bad the special effects are.
Music Video With Good Special Effects
This music video called Just the way you are by Bruno Mars. The special effects in this music video are very interesting and this will keep the audience interested while watching it. The special effects in this video are effective and would capture the audiences attention. As we can see in this video the artist himself is moves his hands and the tape mimics his actions. This is fascinating because we don't really see that in a music video. The artist has also thought outside the box by adding these interesting special effects in his music video. By doing this the artist could be reaching out to a wider target audience because of that video. You can tell that the artist has worked hard on the video just from the special effects. The audience will now think that he is a serious artist who puts time and effort into his music videos.
Cutting To The Beat
Music Video That Cuts To The Beat In this music video called crazy for love by bey-once and Jay-z. It shows the audience that it is cutting to the beat making it more enjoyable to watch and looks professional and coordinated. This music video represents the artist in a professional way because they are able to cut to the beat and make the music video look interesting. In this video we can see where it cuts to the beat. Every that little horn plays in the background thats when it cuts and this horn comes about every 4 beats. This makes the music video look well thought about and portrays the artist as a serious hard worker. Videos that cut to the beat look so much more efficient because it looks in place. If the music video did not cut to the beat it would look scruffy and the audience would not like it because it does not look right.
Music Video That Does Not Cut To The Beat
This music video called I wanna rock right now by the artists Black eyed peas does not show any examples of cutting to the beat. If this song did not have good animations and some other things they included in the music video it would not be seen as a good music video as the audience would find it boring. As you can see form this video it does not cut form the beat. Although this is a good music video it would have been a good idea to make it cut to the beat as it looks more tidy and professional. When the audience watch this music video they would think its good obviously because its a good music video but some of the audience would be able to pick out that it does not cut to the beat which could have made the music video more interesting when watching it
Varied Camera Language
Music Video With Varied Camera Language
In this music video we can spot how having a fine amount of camera language can make the music video much better. Including a whole range of shots makes the music video much more interesting to watch as it entertains the audience by keeping them occupied. Having a range of varied camera language suggests to the audience that the artist is very creative as they are able to use a whole range of sots to make their music video look more interesting for the audience. Having varied camera language is good as it is interesting to watch. In this music video we can see how the artist has varied his camera language to make it look fascinating.
Music Video With Less Varied Camera Language
In this music video called just loose it by eminem shows how having a little amount of camera language can make it boring for the audience. Videos like this are not entertaining for the audience as there is not a range of shots and settings for the audience to see. Music videos like this are usually done in one setting which makes it even more dull.
We see in this music video that there is not that much varied camera language and due to that this music video is quite boring to watch and this is how the audience would feel. This music video contains a shot that is straight on for the majority of the music video. This video needs to have varied camera langue included to make it interesting for the audience. Although this is only one song with not that much varied camera language it would still make a difference if it was included with in the music video. The artist has probably done this because maybe he had ran out of ideas and just wanted to get a video out there.
Green Screens
Music Video With Bad Green Screen
This music video displays how having a bad green screen can be very effective on the audience. When there is a music video with bad green screen it makes the artist and the music video quite unprofessional.
When you watch a music video with a green screen included in it should be able to look presentable to the audience.This video does not do that in this video, We can see in this video that the green screen is not that good.To the audience this may look unpresentable because of the way it looks.
Maybe the artist has done the green screen like this to make it suit with the actual music video and what the song is about and that is why the green screen could look bad.
Music Video With Good Green Screen
This music video presents how a good green screen can make the music video much better as it makes it more interesting for the audience when watching especially when the green screen actually makes it look like you are there.
In this music video you can see how the artists have made the green screen look effective and believable and this is what catches the audiences attention and make them think if it is real or not. It is better to have a believable green screen as it makes the music video look real and it would be interesting to watch.
The reason why the artist have chose this green screen was to interest the audience and to suit the theme of the song which made everything fit in together correctly as well as looking effective to the audience.
Lip-Syncing
Lip syncing is when the artist mimics the song either doing it well or poorly. When you lip sync it is a good idea to act in the song style to persuade the audience that you are not lip syncing It would also be a good idea to know the song lyrics as well. In this video we can see the artist madonna lip syncing. If you watch this video carefully you can see some of her words don't match in time when she is saying it. You can also see how she gets into different positions while obstructing her mouth to make it easier for her to lip sync
If the artist performs the lip sync to the poor standard the audience could look at this in a negative way because.it would look like she just rushed it and couldnt not be bothered to do the music video proply.
Artists may lip sync because they might not have enough time to complete the music video. Or they could have a sore throat so they just mime the words.
A genre video is
when everything in the video signifies what that music video is. E.g.
location, costume, props and situations. Snoop dog has made a song
called who am I in this music video you can tell that he is
portraying himself to be a gangster and a rebel you can see this at
1.04 by doing this he is showing the audience will be able to tell that
snoop dog is a gangster/rebel. The significance of this video is to
tell the audience that he is all about his girls which is shown at 0.23 you can
see he is also about his gang and we can see that most of them are from the
black ethnicity at 2.58
From this music video we can come to
our conclusion of what genre music video this is because towards the end we see
a lot of partying going on followed on by women in a club wearing limited
clothing. We can also tell this is a hip hop video because of the costumes that
they are wearing. We are aware that there is lots of chains hanging from necks
we also see that there are lots of expensive alcohol drinks around on tables at 3.59.
Genre Subverting Video
A genre subverting video is when the artist is doing the opposite of what the actual music video is meant to be seen as. By doing this the music video does not match the genre of the song and this is shown by changing everything up such as props, clothing and actions.
In this video we see how the artist Eminem is showing some subversion with in this music video. you can see a lot of things that you don't really see in a hip hop music video. At 0.09 seconds you can see that the artist is wearing an old fashioned suit and his hair is done a certain way just to clarify this look. In a normal hip hop music video you would normally see a lot of chains and backwards caps etc. You can also understand that the artist is performing to the old people at 0.25 even though this is not a real audience the artist is performing too, it is still showing some subversion as you would think that the audience would be wearing baggy clothing and maybe see them dancing with girls or something along those lines.
Performance Music Video
A performance video is when it looks live in an arena. there are other ways of creating performance videos as well such as it not being live but was recorded live,or when you see them playing or singing the song
An example of this video is a music video created by Jay-z and Kanye West Paris. At the 0.31 you can see that the artists are performing on a stage. In this music video you can see how the artists have added lots of cool effects while being on stage the significance of this is that it makes it more interesting for the audience as you do not really see a lot of music videos of this type. We can also tell that this is a performance video because of the way the two artists are performing in front of a crowd at 1.14 this shows the artist Jay-z performing to a crowd. As footage has been taken out of a concert to shoot this video it would be a performance video because they are being recorded live performing to a crowd. I think some people will like this style music video because you do not see many artists recording live then making into a music video. At 2.20 you can also see that the artist is standing on a stage performing to an audience.
Narrative Music Video
A narrative is a music video with a developing story line
A narrative video is meant to capture the audience as it tells a
story. This signifies how powerful a narrative music video can be because it
engages with the audience where as a normal music video is just there to be watched. By
engaging with the audience the artist will become well known for their work. A
narrative video should be easy to follow most narrative music videos go into
deep meaning leaving the audience thinking. Some narrative music videos even
have a sequel so that each music video produced there should be a story line and
when looking back on them they should create one big story.
In this narrative music video the artists Krept and Konan convey a
true story line throughout this music video.From seconds 32 to 38 the artist explains whats going on in that time and these are one of the points that make this a narrative music video. When watched you should also be
able to tell what the story line is in this music video. By the artist including
the story line it makes it interesting for the audience but the other thing
that really makes this narrative music video outstanding is that the video is
also true. This has made the audience more connected to the artists especially
when the music video can be seen to be quite upsetting. From 3.52 to 3.58 we can also see there's some more narrative features taking place as the artist is telling us what is telling us the story the action is played within the music video making it easier for the audience to follow. This particular music
video should be easy to follow because as the artist is describing what’s going
on in the lyrics we can also see that happening in the music video at the same
time.
Animation Music Video
An animation video is any music video with animation included in the music video.
This Music video includes animation to
make it stand out from other songs which we see to be just another music video. I would
say most animated music videos are made for the younger age as you do not
see much adults looking for an animated music video as their first
option.
You can simply tell this is an animated video from
just looking at it.
Interpretive Music Video
An interpretive music
video is when a music video interprets the video and where the video should
match the words exactly
Interpretive music videos display
what the artist is saying in the lyrics and this should be clear and
understandable when doing so, Most interpretive music videos are
interesting as it allows the audience to gain their own thoughts from
the music video
This video called like a boss by a
music group called the lonely island shows us
how interpretive music videos can be displayed. At 0.27 we hear
the artist saying have my own bathroom at this point where he said that we have
a shot of him in his own bathroom looking pleased. We also see at 41 we also
hear the artist saying cry deeply and again we have a shot of the artist crying
deeply.
These types of music
videos are good for the institution because they can be seen as
interesting and this could help the music video get well known as well as
the record label. But the bad thing is that not many people are into these
videos as they are quite abstract and this could be a downfall for the record
label.
Impressionist Music Video
An example of an impressionist music video is when the mood and the pace of the song match
We can tell this is a impressionist video because we discover the actors in this video moving with the beat at seconds 2-4. An impressionist video is meant to have everything moving with the beat. This gives it an interesting effect. By doing this it makes it more interesting to watch for the audience because they can distinguish the people moving to the beat it also would make it a good music music video to dance to.
From seconds 43 to 45 you can see how the artists were moving in beat with the song. for the audience who is watching this it makes it very effective as it shows signs of co-ordination and professionalism As we can see that this song is quite fast paced. So i order to make this an impressionist video the artists have made sure that all the dance moves they are performing are fast this makes the mood and pace of the song match making it more interesting for the audience to watch and enjoy. If we had a slow pace song with fast dance moves the music video would not look correct.
Surreal/Abstract Music Video
A surreal/abstract music video
contains the actual music video being quite surprising and most of
these videos contain weird features. The reason why they are
made like this is to capture the audience’s attention because of how
weird it is.
These videos
are made to capture the audience’s attention and make them confused but
interested Most surreal/abstract music video can be seen as humorous to
some of the audience and this is mainly making their music
video as bizarre as possible.
In this music
video called Bronx sniper by the artist mister heavenly shows a lot of surreal
moments with in the music video. In the first 60 seconds of this
music video we already get this sense of strangeness going on when what
likes to be father starts shouting at his son for playing with a doll.
Then at 1.13
we have a shot of a strange man what appears to be the doll coming to
life. At this moment the audience should already find
this weird and quite disturbing as you do not see a man
covered in some sort of milk in an everyday music video.
At 2.25 we
have some more evidence that this could be a surreal/abstract music video
because we can see the man doing some crazy dancing in the middle and we have a
shot of the bike as well. We can also see most of the man swinging from lights
and breaking walls this would indicted to the audience that these
are weird crazy people and they would then come
to their conclusion that this is a weird video because of the
actions they are performing with in the video. By doing this it makes it
more exciting for the audience to watch as you do not really see lots of crazy
things going on in the everyday music video. This is also giving the artist a
reputation. That he is crazy and that he is a rebel who does not really follow
the rules.
Pastiche/Homage Music Video
A pastiche /homage video is when a music video includes the same things as another media text e.g Camera angle, surroundings and costumes
These types of music videos contain the same location or theme as another media text and this is not quite the same as a parody. This is more serious and professional compared to a parody.
In this music video called tonight tonight performed by the artists the smashing pumpkins we can see where they have included homage with in their music video and this can be seen at 4.16 We can come to our conclusion that this is a homage video because we have the same setting and some of the key features in the film are also illustrated in this music video. For example when we see a moon with a face. We can also see at 1.19 that the artists are wearing some of the same style clothes in the film called Tonight Tonight
Another point that indicates to us that this is a homage style video is the setting of the music video. We can easily tell that this setting is slightly copied. As you can see we have two pictures one being the original film and one being the music video. You can tell that these two shots are quite similar and that the music video one has just changed a little bit.
The voyage to the moon original film.
we can also tell that this is a homage style music video as the artists seem to be taking it as a professional track rather than a parody and making a joke out the film
The Smashing Pumpkins- Tonight Tonight Music Video
Parody Music Video
A parody music video is where the video takes the mick out of another media
text while copying it at the same time.
An example of a parody video is by Bart Baker-Magic Rude. In this video you can see how this artist is the mic out of the band called Magic. We can tell this is a parody music video because it looks humorous when watching it and it is in the sames setting as the real music video. We can also see how this would come across as a parody because f the same type of tune and at the minute of 1.28 you can see where the settings are the same.
Here as you can see two videos. One video is the one from the actual song the real music video is at the bottom. The music video above this you can find Bart Baker making the surroundings quite same you can also see that he is trying to match the clothing together .We can recognise the little drum sets are placed in the same position as well.
We can also identify how this music video could be signified as a parody because of how the artist is acting. He is not really taking it seriously like the real artist.
This is done to make the audience laugh and it is also different from normal music videos.
Referencing
Reference music videos include footage from another text As we see from this music video it is a cover of Michael Jackson smooth criminal. This music video contains the same lyrics and beat the only thing that is different is that it is performed by another artist. At 33 seconds we can see that the artist copies one of Michael Jackson famous moves when he is tilting downwards. Reference video seem more serious compared to a pastiche or parody music video. In this version of the song we also see a lot of copying the real artists actions. This would make it more effective for the audience because they might enjoy this and respect it because it is a good version of the original song as well as it being a serious focused music video. Towards the end of the song starting from 2.44 we can also hear the little screaming voice that happens at the end of the original version of the song. This is good because it shows that the artist is taking this seriously by thinking about what else they can add to make it sound like the original version.
