Styles of music video

Genre Video

A genre video is when everything in the video signifies what that music video is. E.g. location, costume, props and situations. Snoop dog has made a song called who am I in this music video you can tell that he is portraying himself to be a gangster and a rebel you can see this at 1.04   by doing this he is showing the audience will be able to tell that snoop dog is a gangster/rebel. The significance of this video is to tell the audience that he is all about his girls which is shown at 0.23 you can see he is also about his gang and we can see that most of them are from the black ethnicity at 2.58 

From this music video we can come to our conclusion of what genre music video this is because towards the end we see a lot of partying going on followed on by women in a club wearing limited clothing. We can also tell this is a hip hop video because of the costumes that they are wearing. We are aware that there is lots of chains hanging from necks we also see that there are lots of expensive alcohol drinks around on tables at 3.59.

Genre Subverting Video  

   

A genre subverting video is when the artist is doing the opposite of what the actual music video is meant to be seen as. By doing this the music video does not match the genre of the song and this is shown by changing everything up such as props, clothing and actions.

In this video we see how the artist Eminem is showing some subversion with in this music video. you can see a lot of things that you don't really see in a hip hop music video. At 0.09 seconds you can see that the artist is wearing an old fashioned suit and his hair is done a certain way just to clarify this look. In a normal hip hop music video you would normally see a lot of chains and backwards caps etc. You can also understand that the artist is performing to the old people at 0.25 even though this is not a real audience the artist is performing too, it is still showing some subversion as you would think that the audience would be wearing baggy clothing and maybe see them dancing with girls or something along those lines.

Performance Music Video

A performance video is when it looks live in an arena. there are other ways of creating performance videos as well such as it not being live but was recorded live,or when you see them playing or singing the song

An example of this video is a music video created by Jay-z and Kanye West Paris. At the 0.31 you can see that the artists are performing on a stage. In this music video you can see how the artists have added lots of cool effects while being on stage the significance of this is that it makes it more interesting for the audience as you do not really see a lot of music videos of this type.

We can also tell that this is a performance video because of the way the two artists are performing in front of a crowd at 1.14 this shows the artist Jay-z performing to a crowd. As footage has been taken out of a concert to shoot this video it would be a performance video because they are being recorded live performing to a crowd.

I think some people will like this style music video because you do not see many artists recording live then making into a music video. At 2.20 you can also see that the artist is standing on a stage performing to an audience.

Narrative Music Video

A narrative is a music video with a developing story line 

A narrative video is meant to capture the audience as it tells a story. This signifies how powerful a narrative music video can be because it engages with the audience where as a normal music video is just there to be watched. By engaging with the audience the artist will become well known for their work. A narrative video should be easy to follow most narrative music videos go into deep meaning leaving the audience thinking. Some narrative music videos even have a sequel so that each music video produced there should be a story line and when looking back on them they should create one big story.

In this narrative music video the artists Krept and Konan convey a true story line throughout this music video.From seconds 32 to 38 the artist explains whats going on in that time and these are one of the points that make this a narrative music video. When watched you should also be able to tell what the story line is in this music video. By the artist including the story line it makes it interesting for the audience but the other thing that really makes this narrative music video outstanding is that the video is also true. This has made the audience more connected to the artists especially when the music video can be seen to be quite upsetting. From 3.52 to 3.58 we can also see there's some more narrative features taking place as the artist is telling us what is telling us the story the action is played within the music video making it easier for the audience to follow. This particular music video should be easy to follow because as the artist is describing what’s going on in the lyrics we can also see that happening in the music video at the same time.

Animation Music Video

An animation video is any music video with animation included in the music video.

 This Music video includes animation to make it stand out from other songs which we  see to be just another music video. I would say most animated music videos are made for the younger age as you do not see much adults looking for an animated music video as their first option.

You can simply tell this is an animated video from just looking at it.

Interpretive Music Video

An interpretive music video is when a music video interprets the video and where the video should match the words exactly

Interpretive music videos display what the artist is saying in the lyrics and this should be clear and understandable when doing so, Most interpretive music videos are interesting as it allows the audience to gain their own thoughts from the music video

This video called like a boss by a music group called the lonely island shows us how interpretive music videos can be displayed. At 0.27 we hear the artist saying have my own bathroom at this point where he said that we have a shot of him in his own bathroom looking pleased. We also see at 41 we also hear the artist saying cry deeply and again we have a shot of the artist crying deeply.

These types of music videos are good for the institution because they can be seen as interesting and this could help the music video get well known as well as the record label. But the bad thing is that not many people are into these videos as they are quite abstract and this could be a downfall for the record label.

Impressionist Music Video

An example of an impressionist music video is when the mood and the pace of the song match

We can tell this is a impressionist video because we discover the actors in this video moving with the beat at seconds 2-4. An impressionist video is meant to have everything moving with the beat. This gives it an interesting effect. By doing this it makes it more interesting to watch for the audience because they can distinguish the people moving to the beat it also would make it a good music music video to dance to.  





From seconds 43 to 45 you can see how the artists were moving in beat with the song. for the audience who is watching this it makes it very effective as it shows signs of co-ordination and professionalism

As we can see that this song is quite fast paced. So i order to make this an impressionist video the artists have made sure that all the dance moves they are performing are fast this makes the mood and pace of the song match making it more interesting for the audience to watch and enjoy. If we had a slow pace song with fast dance moves the music video would not look correct.

Surreal/Abstract Music Video

A surreal/abstract music video contains the actual music video being quite surprising and most of these videos contain weird features. The reason why they are made like this is to capture the audience’s attention because of how weird it is. 

These videos are made to capture the audience’s attention and make them confused but interested Most surreal/abstract music video can be seen as humorous to some of the audience and this is mainly making their music video as bizarre as possible.

In this music video called Bronx sniper by the artist mister heavenly shows a lot of surreal moments with in the music video. In the first 60 seconds of this music video we already get this sense of strangeness going on when what likes to be father starts shouting at his son for playing with a doll.

Then at 1.13 we have a shot of a strange man what appears to be the doll coming to life. At this moment the audience should already find this weird and quite disturbing as you do not see a man  covered in some sort of milk in an everyday music video.

At 2.25 we have some more evidence that this could be a surreal/abstract music video because we can see the man doing some crazy dancing in the middle and we have a shot of the bike as well. We can also see most of the man swinging from lights and breaking walls this would indicted to the audience that these are weird crazy people and they would then come to their conclusion that this is a weird video because of the actions they are performing with in the video. By doing this it makes it more exciting for the audience to watch as you do not really see lots of crazy things going on in the everyday music video. This is also giving the artist a reputation. That he is crazy and that he is a rebel who does not really follow the rules.

Pastiche/Homage Music Video

A pastiche /homage video is when a music video includes the same things as another media 
text e.g Camera angle, surroundings  and costumes

These types of music videos contain the same location or theme as another media text and this is not quite the same as a parody. This is more serious and professional compared to a parody.

In this music video called tonight tonight performed by the artists the smashing pumpkins we can see where they have included homage with in their music video and this can be seen at 4.16 We can come to our conclusion that this is  a homage video because we have the same setting and some of the key features in the film are also illustrated in this music video. For example when we see a moon with a face. We can also see at 1.19 that the artists are wearing some of the same style clothes in the film called Tonight Tonight

Another point that indicates to us that this is a homage style video is the setting of the music video. We can easily tell that this setting is slightly copied. As you can see we have two pictures one being the original film and one being the music video. You can tell that these two shots are quite similar and that the music video one has just changed a little bit.

The voyage to the moon original film.

we can also tell that this is a homage style music video as the artists seem to be taking it as a professional track rather than a parody and making a joke out the film

The Smashing Pumpkins- Tonight Tonight Music Video

Parody Music Video

A parody music video is where the video takes the mick out of another media 

text while copying it at the same time.

An example of a parody video is by Bart Baker-Magic Rude. In this video you can see how this artist is  the mic out of the band called Magic. We can tell this is a parody music video because it looks humorous when watching it and it is in the sames setting as the real music video. We can also see how this would come across as a parody because f the same type of tune and at the minute of 1.28 you can see where the settings are the same.

Here as you can see two videos. One video is the one from the actual song the real music video is at the bottom. The music video above this you can find Bart Baker making the surroundings quite same you can also see that he is trying to match the clothing together .We can recognise the little drum sets are placed in the same position as well.

We can also identify how this music video could be signified as a parody because of how the artist is acting. He is not really taking it seriously like the real artist.

This is done to make the audience laugh and it is also different from normal music videos.

Referencing 

Reference music videos include footage from another text

As we see from this music video it is a cover of Michael Jackson smooth criminal. This music video contains the same lyrics and beat the only thing that is different is that it is performed by another artist.

At 33 seconds we can see that the artist copies one of Michael Jackson famous moves when he is tilting downwards. Reference video seem more serious compared to a pastiche or parody music video.

In this version of the song we also see a lot of copying the real artists actions. This would make it more effective for the audience because they might enjoy this and respect it because 
it is a good version of the original song as well as it being a serious focused music video.

Towards the end of the song starting from 2.44 we can also hear the little screaming voice that happens at the end of the original version of the song. This is good because it shows that the artist is taking this seriously by thinking about what else they can add to make it sound like the original version.