Purposes of music video

Promote a new music release- Ylvis What Does The Fox Say

Music videos are made for a various amount of reasons but the main reason for making music videos is to promote a new music release. Music videos allow the audience to see a visual representation of the artist or the song. A music video is most likely to go viral instead of  a normal song without the video as having a music video will connect more with the audience as this is the artists own interpretations. By promoting a music video it allows the artist to be seen when not performing which gives the audience a thrill for the artist. Music videos also enhance the artists brand as we can see at 1.55 the artist Ylvis is portrayed as an out of the ordinary character because he is dressed up in an obscure fox suit which you do not see in an everyday music video. The music video communicates the energy values and style of the artist because if it did not the audience would not know that genre appeals to them.it also reinvents the artist in themselves.

Visual Representation  

Music videos allow the artist to make a visual representation of them for example Nicki Minaj gives herself a visual representation of herself in the music video she has produced called Anaconda. This music video reveals the artist Nicki Minaj as a sex symbol this conveys that men are attracted to her as you can see at 4.15. Lots of women desire to be like her because her extraordinary body features and that is what she is exchanging with the audience in this music video. Visual representations enable the artist to show themselves off and this allows the audience to apprehend what the artist is all about. Without a visual representation the audience would not be able to figure out if they are passionate of the artist because they would not know what the artist is really about. This is good for Nicki Minag's record label because it makes it easier to create the target audience as Nicki Minag is quite popular in the music industry.

EXTEND  PLAYABILITY

Extend playability is when a song is old but still in fashion because it is a good song.

The song never going to give you up produced by Rick Ashley is an old video as you can see throughout the whole video. This song is played on music channels as well as being a redirection video for if something is blocked. By doing this this song is still being noticed even though it is quite old. We can come to a conclusion that this is an old music video at 2.20 you can see that the clothes that he is wearing is quite old fashioned indicating to the audience that this is an old music video.

By extending the playability this allows DVD collections. This is good for the institution because they are able to make money from the sales that come in from the DVD collection. They could even use the money to extend the play ability even more.




Synergy






Synergy is when a film production ties into a music video as you can see in this video fast and furious.

By including synergy it gets awareness for the music video or the film. If people do not know about the movie and they watch the music video they would the probably look into it more and it goes the same for the other way around. Synergy also gives the artist a chance to enter s new section into the media industry. For example an actor in this film called Tyrese Gibson he started out acting  in this film but know he also sings getting the best of both sections of the media industry.

It is also good for the institution because it creates a wider audience because they have added the film to create a music video.

We can tell that this is a synergy music video because we see some of the film in this music video at 2.14 They are also shooting this music video on the same set that the film was made on. In this music video you can tell that it is from the film because of the scenes that are included with in the film.

Art in their own video

Including art in a music video can be extremely interesting for the audience.

To make this even more intriguing artist add technology into it to make it more amusing for the audience. Some artists even add a storyline to their music videos and this could be more unforgettable than the normal music video because it keeps the audience engaged. By keeping the audience engaged it makes them tune in to whatever is going on with the artist. 

 In this music video You can see how they have used art and technology to really make this music video interesting.